Digital marketing is a crucial part of any real estate agent’s business. It’s a way to reach potential clients and showcase your properties in the best possible light.
But with so many different digital marketing trends out there, it can be hard to know where to start. That’s why we’ve put together this list of 5 digital marketing trends for real estate agents that you can’t ignore.
We’ll cover everything from video marketing to social media marketing, and we’ll even throw in some best practices to help illustrate our points.
So, sit back, relax, and get ready to learn about the latest and greatest digital marketing trends for real estate agents!
1. Video Marketing
Video marketing is one of the most important digital marketing trends for real estate agents. High-quality real estate videos are dominating real estate marketing and it involves using drone footage or creating tour-style videos of your listings.
Video marketing is a great way to showcase your properties in the best possible light and give potential clients a sense of what it would be like to live there.
If you are just getting started with video creating do not worry. You can begin with the most recent video trend, the short- length videos where you can create through your mobile and share to all platforms.
Short videos begun their popular journey through social media platform Tik-Tok and have now moved over to Facebook and Instagram (also known as Reels), YouTube – called Shorts and recently Pinterest.
We suggest using these types of videos to begin with and gradually move to more professional video content. Short length videos can be also of high- quality but currently audiences do not have extremely high expectations. On the other hand, they seem to be very popular in all audiences since they are usually 10-60’’ and a user can consume a lot of content without being bored.
Tip: Best performing durations seem to be those of 13’’ and 50’’.
Remember since audiences are already used in bulk video consuming you have to be creative and grab the viewer’s attention in the first couple of seconds! Another significant benefit of those types of videos, is the exposure they are able to generate since they are distributed through the networks without any limitations. This practically means that you are -sort of- being advertised for free
2. E-mail List Population
E-mail Marketing is one of the most important tools in your digital marketing arsenal.
The population of your e-mail lists is essential and should be one of your first priorities so that you can build trust and increase touch points. Optimize your lists regularly and share useful and valuable content just to stay in touch with your prospects.
Timing in marketing is always relative. A potential client may contact you today but there might be some significant amount of time until they decide to purchase. So, staying connected with your clients will build your authority and will regularly remind them you are still relative and here for them!
Clients’ psychology dictates that a successful company is being always present but not in a hard selling – pushy / needy attitude. Diversify your content and share company’s news, information that may interest them and even ideas like “guide on how to decorate their properties” that will prove you care about their individual needs.
Best e-mail marketing practices also include testimonials from other clients that have proven very effective. If you want to start using effective e-mail marketing you can begin with Brevo’s free plan.
Brevo that has really easy to use templates and reporting.
You can start using BREVO Here
*By clicking the link above you can download Brevo via an affiliate program and use the free version as a beginner, this affiliate link does not have any cost for you but it helps us in our mission to research and create useful content like this article and thus help you stay relevant and perform better.
3. Brand Marketing
Brand Marketing is an essential part of any digital marketing strategy for every business that wants to build a long-term future. So, also for professional real estate agents.
Your brand is how potential clients perceive you and your business, that “gut feeling” they experience when they interact with your company.
It’s important to have a strong online brand that reflects your values and expertise. This can include creating a professional website, using social media to connect with potential clients, and even creating a blog where you can share your thoughts and insights on the real estate industry.
By building a strong online brand, you’ll be able to attract more “close to your values” clients and build lasting relationships with them. A great reputation can be translated into exponential sales when proven and is almost always being spread through word of mouth after achieving the sweet spot.
So, it may take a lot of effort to be achieved but the privileges of creating a strong loved brand is rewarding in both psychological and financial aspects. This applies to companies with clear vision and values where preserving the qualities of the brand is even more important than the short-term financial results of the company.
With that being said, we are entering an era where we have come to understand that companies with values and quality services, that support these values, are most likely to have long lasting prosperity.
Here’s a video suggested by Propertising, where the concept of the brand is described and explained in the most possibly accurate way so far:
4. Social Media Marketing
Social media marketing is another important digital marketing trend for real estate agents.
Most real estate agents make social media the focus of their overall real estate marketing plan – and rightly so.
But a plan without an intentional and effective strategy isn’t going to produce the best possible results. Social media marketing is a great way to connect with potential clients and build lasting relationships with them.
The most effective social media platforms you can use are Instagram, YouTube, Facebook and Linkedin to share photos and videos of your properties, answer questions from potential clients, and even run targeted ads to reach your niche audience.
By using social media marketing in your real estate business, you’ll be able to reach more potential clients and build lasting relationships with them as long as you keep the content relevant to their social media needs, meaning that these are mainly entertaining or educational platforms for people to socialize – rather than hard selling mechanisms.
5. Content Marketing
Finally, content marketing is an essential part of any digital marketing strategy for real estate agents.
Your website is the foundation of your digital marketing, so it’s important to make sure that it’s optimized for search engines.
This involves using keywords that are relevant to your business, your services, your listings and location. You can also create blog posts that provide valuable information to potential clients, such as tips for buying or selling a home.
By using content marketing in your real estate business, you’ll be able to provide value to potential clients and establish yourself as an expert in the real estate industry.
Digital marketing is constantly evolving, and it’s important to stay up-to-date with the latest trends and techniques. By using Video marketing, E-mail marketing, Brand marketing, Social Media marketing, and Content marketing in your real estate business, you’ll be able to reach more potential clients and build lasting relationships with them.
So, don’t be afraid to try new things and experiment with different digital marketing strategies.
You never know what exactly will work for your business!
