Are you in Real Estate and looking to take your business to the next level? Do you want to attract more leads, close more deals, and make more money? If so, you need to embrace digital marketing.
Digital marketing is key to success in today’s Real Estate market. Since 9 out of 10 people are using the internet to search for homes and real estate agents, it is essential that you have a strong online presence and a solid Digital Marketing strategy.
Don’t know where to start? What are the secrets to digital marketing success for real estate agencies? In this article, we’ll share 10 digital marketing secrets that will help you close more deals and stay ahead of competition. These secrets are based on years of experience working with real estate agents just like you, as well as the latest trends and best practices brought to you by our insightful and talented marketing team.
So, get ready to take your real estate business to the next level with out Digital Marketing Secrets for Real Estate Agents!
1. Build a Strong Online Presence
Awareness is key! In the vast space of the internet your presence must be in as many channels as possible. By being active online can help clients look you up and build a relationship with your brand by acquiring information about your services and the benefits of working with your agency.
So the first secret to digital marketing success for real estate agencies is to build a strong online presence.
This means having a website that is optimized for search engines, active social media profiles, and a presence on other relevant websites and directories. If you’re not there, then you’re missing out on potential leads and clients.
So how do you build a strong online presence? Start by creating a website that is optimized for search engines. This means using keywords that people are searching for when looking for homes or real estate agents in your area, as well as creating high-quality content that provides value to your audience.
Always make sure you are informing your clients of the benefits of your services in your website so that you may attract clients that are looking for what you are offering.
You should also be active on social media. This means posting engaging content regularly on platforms like Instagram, Facebook, Twitter, and YouTube, as well as engaging with your followers and responding to comments and messages.
Finally, make sure that your business is listed on other relevant websites and directories, as well as local directories like Google Business.
2. Use Social Media Effectively
Once you have a strong online presence, it’s time to start using social media effectively. Social media is one of the most powerful tools in your digital marketing arsenal, but it can also be one of the most overwhelming.
The key to using social media effectively is to focus on the value of your content and the consistency of your posting. Start by identifying the platforms and their trends and then move forward the next account – after having mastered the previous one.
The most common mistake Real Estate Agencies do is that they post the same exact content in each platform and the second most common is that they are too hard-selling. Social Media platforms are entertainment platforms so the content that gets likes and traction must be a content that is valuable to the follower.
Always put yourself in your client’s shoes when creating a post. If you where in his position what would you be interested to see from your local real estate agency? Try to diversify the content and post local news, tips, what may be exciting and also… fun never hurt no one. Being fun on these platforms does not mean that you are not a professional in real life nor takes away any of your value.
Our suggestions in terms of social media that work best for real estate agencies are
- Instagram – Post 1- 3 times per week , post consistently and do not miss out on your schedule. Use Hashtags. Post stories, but mostly use Reels to grow your audience organically.
- Facebook – Post 1-3 times per week. You can post similar content with Instagram but to diversify, you might want to adjust the text.
- YouTube – Post video content. Informational video can put you on the map in this platform. Focus on YouTube shorts since they are easier to produce.
- Linkedin – Focus on quality content that is credible, use a business tone of voice.
- Twitter – Have your own voice in the local community and gain exposure via commenting on popular threads. Be careful not to come out too opinionated.
You should also engage with your followers on social media. Respond to comments and messages promptly, and use social media as an opportunity to build relationships with your audience. Whenever you have the chance, try to forward them to your website for the full experience of your services without interruptions.
3. Create or Use Quality Content
Creating quality content is very important. The right content can help establish you as an authority in your field, attract more leads and clients, and improve your search engine rankings.
When creating content for your website or social media profiles, focus on providing value to your audience. This could include things like blog posts about local real estate trends or tips for first-time homebuyers.
You should also consider creating visual content like photos and videos. Visual content tends to perform better on social media than text-based content. Make sure the content represents the best of your services. For example if you would like to share your high performance take a picture or a video of the best house you sold including the new owners enjoying this happy moment of their life. The audience is highly persuaded by emotional content rather then a plain slideshow of multiple properties.
Finally, make sure that all of your content is optimized for search engines. This means using keywords that people are searching for when looking for homes or real estate agents
4. Optimize Your Website for Search Engines
Speaking of search engines, optimizing your website for search engines is our next secret to digital marketing success for real estate agencies. When someone searches for homes or a real estate agency in your area, you want your website to show up at the top of the search results.
To do this, you need to optimize your website for search engines. This means using keywords that people are searching for when looking for homes or real estate agents throughout your website – in your page titles and descriptions as well as in the body of your content.
Most of the times the agency websites are solely devoted to the listings which of course are extremely important, but your business is not a directory for properties. You have to address that very clearly in your website by using the correct keywords so that there is a relevancy between website content and keyword results.
Choose Keyword Planner in Google Ads to check which keywords are popular in your clients searches and make sure you add them to your website copy in a meaningful way. Don’t just throw them in there!
You should also make sure that your website is mobile-friendly and loads quickly. Google has stated that page speed is a ranking factor, so it’s important that your website loads quickly on both desktop and mobile devices.
5. Use Email Marketing to Nurture Leads
Email marketing is great and very effective tool in your digital marketing arsenal. By using email marketing to nurture leads, you can stay top-of-mind with potential clients and build relationships with them over time.
To use email marketing effectively, start by building an email list. You can do this by offering something of value in exchange for someone’s email address – like a free homebuyer’s guide or a market report.
You can also use your existing prospects in a remarketing e-mail campaign. All those people that have reached out to you but for some reason did not proceed with a deal are your future clients, so they are more likely to choose your services if you stay in touch.
Once you have an email list, start sending regular emails to your subscribers. These emails should provide value to your audience – like tips for buying or selling a home – and should also include calls-to-action (CTAs) encouraging them to contact you for more information.
Segment your audience accordingly in order for them to receive relevant campaigns and do not try to hard-sell your services and listings every time. Most of the email campaigns should have a nurturing purpose and are focused on building the relationship.
There are several email platforms that provide free versions or cost effective packages.
We suggest the following for a beginner: Brevo has really easy to use templates for easy design and powerful reporting. You can start using BREVO Here:
*By clicking the link above you can download Brevo via an affiliate program and use the free version as a beginner, this affiliate link does not have any cost for you but it helps us in our mission to research and create useful content like this article and thus help you stay relevant and perform better.
6. Leverage Video Marketing
Video marketing is currently trending and it is one of the most efficient ways to increase your online awareness organically. Whether you choose YouTube shorts or Facebook and Instagram reels you can increase your reputation and spread your exposure without having to pay for ads. Video can help you showcase your properties in a way that photos and text-based content can’t.
To leverage video marketing effectively, start by creating property short portrait videos of your listings or your services. These videos should showcase the best features of each property and give potential buyers a sense of what it would be like to live there.
Best practices also include engaging content like polls and getting to know the agents of your company in order to increase familiarity.
You can also create other types of videos – like neighborhood tours or interviews with local experts – to provide value to your audience and establish yourself as an authority in your field.
The short version videos are easy to shoot from your mobile and there are multiple apps that can be used for quick editing. Also, audience expectation for quality in this type of videos is not extremely high so you can evolve through practice.
Try to post at least 1 short form video per week consistently, and when you feel more comfortable try to raise the number to as many as possible without lowering the quality of the outcome.
Remember your audience is not expecting professional videography but if your content is of high quality it will be rewarded with an acceleration of your popularity.
7. Use Paid Advertising to Drive Traffic and Leads
Paid advertising is another effective way to drive traffic and leads to your website. Platforms like Google Ads, Bing Ads and Meta (Instagram/Facebook) Ads allow you to target specific audiences, making it easier to reach the right people at the right time.
To use paid advertising effectively, start by identifying your target audience. This could include things like location, in market segments and keywords. The Personalized advertising policy on housing in USA market may affect your ads if you are located in the USA or you are targeting American Audiences.
Learn more about the restrictions here:
Next, create ads that are tailored to your target audience. For example, if you’re targeting first-time homebuyers, then you might create an ad that highlights the benefits of buying a home for the first time. You can use Google Ads “Performance Max” to cover the most important ad categories (Search, Display and Video – YouTube)
Finally, make sure that your ads are optimized for conversions. This means including clear a call-to-action (CTA) encouraging people to contact you for more information.
8. Build Relationships with Influencers and Partners
Building relationships with influencers and partners is another effective way to grow your real estate business. By partnering with other businesses or individuals in your industry, you can tap into their audience and reach more potential clients.
To build relationships with influencers and partners, start by identifying people or businesses that share your target audience. For example, if you’re targeting first-time homebuyers, then you might partner with a local mortgage broker or financial planner.
Next, reach out to these people or businesses and start building relationships with them. This could include things like guest posting on their blog or social media profiles, collaborating on a project together, or simply sharing each other’s content.
9. Use Analytics to Measure Your Success and Improve Your Strategy
By using analytics tools like Google Analytics 4 or Facebook Insights, you can track how well your digital marketing efforts are performing and make data-driven decisions about how to improve your strategy.
To use analytics effectively, start by identifying which metrics are most important to your business. This could include things like website traffic, social media engagement, or email open rates.
Next, set up tracking for these metrics using tools like Google Analytics 4 or Facebook Insights. This will allow you to see how well your digital marketing efforts are performing over time.
Finally, use this data to make data-driven decisions about how to improve your strategy. For example, if you notice that certain types of content are performing better than others, then you might want to focus more on creating that type of content in the future.
10. Stay Up-to-Date with the Latest Trends and Best Practices in Digital Marketing
The final secret to digital marketing success for real estate businesses is to stay up-to-date with the latest trends and best practices in digital marketing. Digital marketing is constantly evolving, so it’s important that you stay on top of the latest trends and best practices if you want to stay ahead of the competition.
To stay up-to-date with the latest trends and best practices in digital marketing, start by following industry blogs and publications. You should also attend conferences and events whenever possible – these are great opportunities to learn from other experts in your field.
Finally, make sure that you’re always experimenting with new strategies and tactics. Digital marketing is all about trial-and-error. What works for one real estate agency might not work for another. So don’t be afraid to try new things and see what works best for you.
If you want to receive more insights from us, you can subscribe to the Propertising community newsletter on the bottom of every page on our website!
So, there you have it! 10 digital marketing secrets that will help you stay ahead of your competition in the real estate business. Real Estate agencies are now more than ever evolving as fast as any industry and joining the online world by creating communities where useful information is being evaluated and shared.
By building a strong online presence, using social media effectively, creating high-quality content, optimizing your website for search engines, using email marketing to nurture leads, leveraging video marketing, using paid advertising to drive traffic and leads, building relationships with influencers and partners, using analytics to measure your success and improve your strategy, and staying up-to-date with the latest trends and best practices in digital marketing, you can take your real estate business to the next level.
But remember – digital marketing is all about trial-and-error. What works for one real estate agency might not work for another. So don’t be afraid to experiment with new strategies and tactics until you find what works best for you.
Good luck!
