Do you want to sell your properties faster than your competitors and make more profits?
If you are a real estate developer, I’m sure you do.
But selling properties is not easy. You have to deal with a lot of factors, such as market conditions, buyer preferences, pricing strategies, legal issues, etc.
You also have to compete with other developers who offer similar or better properties and services.
So, how can you stand out from the crowd and sell your properties faster than your competitors?
The answer is: by using marketing tricks.
Marketing tricks are proven and effective techniques that will help you attract more buyers, generate more leads, convert more sales, and increase your customer loyalty and satisfaction. All in all: Sell your properties faster!
Marketing tricks are not a cheat-sheet, because there is no such thing as cheating the market or your buyers without consequences. They are simply smart and strategic ways to communicate your value proposition and influence your buyers’ decisions by creating emotional connections and building trust.
In this article, I will show you how to sell your properties faster than your competitors with these 5 marketing tricks. They are the same marketing tricks that some of the most successful real estate developers in the world use to sell their properties and projects.
The 5 marketing tricks are:
- Create a unique selling proposition (USP) for your properties.
- Use social proof and testimonials to build trust and credibility.
- Offer incentives and discounts to create urgency and scarcity.
- Use Storytelling and visuals to engage and persuade your buyers.
- Do Follow-up and request feedback to build relationships and loyalty.
Are you ready to learn how to use these 5 marketing tricks to sell your properties faster than your competitors?
Then let’s get started!
1. Create a unique selling proposition (USP) for your properties.
A unique selling proposition (USP) is a statement that summarizes what makes your properties different from and better than your competitors’.
It highlights the main benefits and value that your properties offer to your buyers.
It also answers the question: Why should I buy from you instead of someone else?
A USP is important because it helps you stand out from the crowd and attract more attention and interest from your target audience.
It also helps you communicate your value proposition clearly and concisely to your buyers.
Furthermore, it helps you create a memorable and distinctive brand identity for your properties and projects. That is why it is really important to be authentic and not copy your competitors when creating your Unique Selling Proposition.
To create a USP for your properties, you should follow these steps:
- Identify your target market: Who are your ideal buyers? What are their pain points, goals, motivations, and emotions? What are their needs, wants, preferences, and expectations?
- Analyze your competitors: Who are your main competitors? What are their strengths and weaknesses? What are their USPs? How do they position themselves in the market?
- Define your differentiation: What makes your properties unique from and better than your competitors’? What are the features, benefits, and value that you offer to your buyers? What are the emotional triggers that you can use to influence their decisions?
- Craft your USP statement: Based on your differentiation, write a clear, concise, and compelling statement that summarizes what makes your properties different from and better than your competitors’. Use emotional words and phrases that resonate with your buyers. Make sure that your USP is specific, relevant, authentic, and memorable.
Here is an example of a USP for a property:
LAV Residences: The Luxury Apartments For The Young Aspiring Minds
LAV Residences is a new development project that offers luxury apartments at affordable prices to young professionals.
LAV Residences has everything that you are looking for in a dream apartment: convenient bright rooms, minimal design, smart features, high-end amenities including a boutique gym & onsite common office space for high performance networking, security systems, the greenest roof garden to unwind and exchange ideas with your peers, plus it is located at the heart of the city where everything is happening.
LAV Residences is the perfect choice for young professionals who want to enjoy a comfortable lifestyle, where elegant living meets networking possibilities without breaking the bank.
Do you see how this USP statement captures the attention interest and desire of the target audience? How it highlights the main benefits value and emotional triggers that LAV Residences offers to its buyers? Is it clear on how it differentiates LAV Residences from its competitors who offer either expensive luxury or mediocre family apartments?
You can use the same technique to create a USP for your own properties and projects. Just follow the steps above and write a USP statement that reflects your differentiation and value proposition to sell your properties faster.
Remember: A USP is not just a slogan or a tagline. It is a powerful marketing tool that can help you sell your properties faster than your competitors.
2. Use social proof and testimonials to build Trust and credibility.
Social proof and testimonials are evidence that other people have bought and enjoyed your properties and services. Positive feedback, reviews, ratings, endorsements, referrals, or case studies that showcase the results and benefits that your buyers have achieved or experienced by buying from you.
Social proof and testimonials are important because they help you build trust and credibility with your potential buyers.
They also help you overcome objections and doubts that your buyers may have about your properties and services. But, most importantly, they influence your buyers’ decisions by showing them that other people like them have made the same choice and are happy with it.
To use social proof and testimonials to sell your properties faster than your competitors, you should follow these steps:
- Collect social proof and testimonials from your existing or past buyers: Ask them to share their honest opinions, feelings, stories, or results about your properties and services. You can use surveys, interviews, emails, or social media to collect their feedback. You can also incentivize them with rewards or discounts to encourage them to share their feedback.
- Select the best social proof and testimonials that match your target audience: Choose the ones that are relevant, specific, authentic, and impactful. Choose the ones that highlight the main benefits and value that your properties and services offer to your buyers. Choose the ones that address the common pain points, goals, motivations, and emotions of your target audience.
- Display the social proof and testimonials on your website, landing page, social media, email, or other marketing channels: Use different formats, such as text, images, videos, or audio. Use different sources, such as customers, experts, celebrities, or influencers. Use different locations, such as above the fold, below the fold, sidebar, footer, or pop-up. Use different styles, such as quotes, ratings, badges, logos, or stories.
Here is an example of a testimonial for a property:
“I bought an apartment in LAV Residences last year and I couldn’t be happier with my decision. The apartment is spacious elegant and smart. It has everything I need to work from home – which is regular in my case. The amenities are amazing the security is excellent and the location is perfect for me, with easy access to transportation.
My apartment is on the top floor, which means I have an amazing view of the city, plus I am just a breath away from our private oasis that is our common roof garden! More than half of my neighbors -that I now call friends- meet there for casual drinks and bbq.
I highly recommend LAV Residences to keep creating properties with similar style roof gardens; it’s one of their best ideas ever. What else there is to say? I really love my new home!”
– Mary Smith LAV Residences Buyer
Do you see how this testimonial builds trust and credibility with the potential buyers, reinforces the USP of LAV Residences and addresses the pain points goals motivations and emotions of the target audience?
A testimonial like that will help you increase the conversion rate, reduce the sales cycle and boost your customer satisfaction.
You can use the same technique to use social proof and testimonials to sell your properties faster than your competitors. Just follow the steps above and display the best social proof and testimonials that match your target audience.
Important tip: NEVER polish or alternate the testimonials to “look better”, genuine comments and common language are more impactful than any polished or brushed off message.
3. Offer incentives and discounts to create Urgency and scarcity.
Incentives and discounts are special offers that you give to your buyers to motivate them to buy your properties faster.
They are reduced prices, free gifts, bonuses, guarantees, warranties, or other benefits that you offer to your buyers for a limited time or quantity.
Incentives and discounts are important because they help you create urgency and scarcity with your potential buyers.
Urgency is the feeling that your buyers have to act fast before they miss out on a great opportunity.
Scarcity is the feeling that your buyers have to act fast before they run out of a limited resource.
Urgency and scarcity are powerful psychological triggers that influence your buyers’ decisions by making them feel more excited, interested, and eager to buy from you. Plus, they also help you overcome procrastination and indecision that your buyers may have.
To offer incentives and discounts to sell your properties faster than your competitors, you should follow these steps:
- Identify the best incentives and discounts that match your target audience: Choose the ones that are relevant, valuable, attractive, and realistic. Choose the ones that highlight the main benefits and value that your properties and services offer to your buyers. Choose the ones that address the common objections and doubts that your target audience may have.
- Set the best time and quantity limits for your incentives and discounts: Choose the ones that are short, specific, clear, and reasonable. Choose the ones that create a sense of urgency and scarcity without being too aggressive or desperate. Choose the ones that match your sales goals and budget.
- Promote your incentives and discounts on your website, landing page, social media, email, or other marketing channels. Use different formats, such as text, images and videos and all possible ways to make them really “pop”.
Here is an example of an incentive for a property:
Buy an apartment in LAV Residences today and get a FREE SMART HOME KIT!
LAV Residences is offering a limited-time incentive for its new buyers. If you buy an apartment in LAV Residences today you will get a FREE SMART HOME KIT worth 1.000€!
This is a great opportunity to enjoy a smart luxury apartment at an affordable price.
But hurry up! This offer is only valid for the first 10 buyers who will reserve their dream apartment today.
Click here to book a viewing now!
Can you see how this incentive makes the potential buyers feel more excited, interested, and eager to buy an apartment in LAV Residences faster by creating urgency and scarcity and by highlighting the main benefit and value of LAV Residences?
You can use the same technique to offer incentives and discounts to sell your properties faster than your competitors. Just follow the steps above and promote your incentives and discounts on your marketing channels.
Remember: Incentives and discounts are not just gimmicks or tricks. They are powerful marketing tools that can help you sell your properties faster than your competitors.
4. Use Storytelling and visuals to engage and persuade your buyers.
Storytelling and visuals are techniques that you use to tell a captivating and convincing story about your properties and services.
They are words, images, videos, or other media that you use to describe, explain, or demonstrate the features, benefits, and value that your properties and services offer to your buyers.
Storytelling and visuals are important because they help you engage and persuade your potential buyers.
They also help you appeal to your buyers’ emotions and imagination by making them feel, see, or experience what it would be like to buy and live in your properties.
They allow you differentiate your properties and services from your competitors by showing them how your properties and services can solve their problems, fulfill their desires, or improve their lives.
To use storytelling and visuals to sell your properties faster than your competitors:
- Create a compelling story for your properties and services: Write a clear, concise, and captivating story that summarizes what your properties and services are, what they do, how they work, why they matter, and how they benefit your buyers. Use emotional words and phrases that resonate with your buyers. Use a simple and logical structure that follows the AIDA formula: Attention, Interest, Desire, Action.
- Choose the best visuals for your properties and services: Select the ones that are relevant, attractive, informative, and persuasive. Select the ones that support and enhance your story. Select the ones that showcase the main features, benefits, and value of your properties and services. Select the ones that appeal to your buyers’ senses and emotions.
- Combine your story and visuals on your website, landing page, social media, email, or other marketing channels.
Here is an example of a story and a visual for a property:
Imagine living in a luxury apartment that has everything you need for a comfortable modern and convenient lifestyle.
An apartment that is spacious elegant and smart.
An apartment that has high-end amenities and the best networking environment on the greenest roof garden ever made by LAV.
An apartment that is located in a prime location close to everything you want.
That’s what LAV Residences offers you.
LAV Residences is a new development project that offers luxury apartments at affordable prices.
LAV Residences has everything that you are looking for in a dream home.
But don’t take our word for it.
See for yourself.
Watch this video tour of one of our apartments and picture yourself living there.
[Video]
This is how storytelling and visuals can help you sell your properties faster than your competitors. They can capture your buyers’ attention, interest, desire, and action by making them feel, see, and experience the value of your properties. They can also differentiate your properties from your competitors by showcasing their features and benefits. Follow the steps above and use storytelling and visuals on your marketing channels to sell your properties faster than ever.
Remember: Storytelling and visuals are not just decoration or entertainment. They are powerful marketing tools that can help you sell your properties faster than your competitors.
5. Use follow-up and feedback to build relationships and loyalty.
Follow-up and feedback are techniques that you use to communicate with your buyers after they have bought your properties and services.
They are messages, calls, emails, surveys, or other interactions that you use to thank, congratulate, support, or ask for feedback from your buyers.
Follow-up and feedback are important because they help you build relationships and loyalty with your buyers. They encourage your clients to share their opinions, feelings, stories, or results with their friends, family, or social media.
They also help you increase your customer satisfaction and retention by showing them that you care about them and their experience with your properties and services.
Follow-up and feedback can reply to what your customer ideally want in a property after having a experience of actually owning one. This is crucial for your future and can help you take decisions on optimizing your next projects.
Here is an example of a follow-up email for a buyer:
Subject: How are you enjoying your new home?
Hi Mary,
I hope this email finds you well.
I just wanted to check in with you and see how you are enjoying your new home in LAV Residences.
I hope you are settling in well and having a great time meeting your new neighbors.
I also wanted to thank you again for choosing us to collaborate with. It was a pleasure working with you and helping you find your dream home.
I would love to hear from you and get your feedback on your experience with LAV Residences.
Please take a few minutes to fill out this short survey and let me know what you think.
Your feedback is very important to me and it will help me improve my service for future buyers like you.
Here is the link to the survey: [link]
Thank you for your time and cooperation.
I look forward to hearing from you soon.
Best regards,
Your name
Your contact details
Following-up and feedback can help you build relationships and loyalty with your buyers by showing them that you care about them and their experience. They can also help you generate more referrals and repeat sales by encouraging them to share their opinions feelings stories or results.
Conclusion: Sell your Properties Faster
In this article, you have learned how to sell your properties faster than your competitors by using these five techniques:
- Creating a unique selling proposition
- Using social proof and testimonials to build trust and credibility
- Offering incentives with scarcity and urgency to create demand and action
- Storytelling and visuals to engage and persuade your buyers
- Follow-up and feedback to build relationships and loyalty
These Marketing Tricks are proven to work by many successful real estate agents and developers. They can help you attract, convert, and retain more buyers for your properties and services – or differentiate your properties and services from your competitors and stand out in the market.
If you want to sell your properties faster than your competitors, you should start applying these techniques today. Just follow the steps above and use them on your marketing channels. You will see the results in no time!
Remember: Selling your properties faster than your competitors is not impossible. It is possible with the right techniques and great Marketing.
This Article was written by Lilian.
Lilian is the Founder and CEO of Propertising. She has more than 17 years of expertise in Advertising and Marketing, collaborating with large International Enterprises, and has a proven track record in Hospitality and Real Estate Entrepreneurship. She is currently focused on creating a Marketing Community that helps Small/ Medium Real Estate Businesses to grow into great companies. On her spare time, she builds Star Wars Lego and travels around the world!
